I am Rosalie and I have been running my company – DCR Marketing Sdn Bhd (DCR). A Marketing Company that specialized in Loyalty Programmes, for the past 16 years. Our main business revolves helping corporate companies to craft and managed their Rewards & Redemption Programme, especially Financial Institutions. Just imagine us operating like a mini–Bonus Link cum Lazada. Watch the intro video about us here YouTube.
How did you get involve in the industry and in Malaysia
I was an ex banker and I quit my job to start a family, so I was a housewife for 3 months. There is a saying “once a banker one will die one”, with all my friends and ex-colleagues whom are still bankers (till today) seek my help to take up some part time jobs. Before I knew it has become a full time job and slowly turning into a business. You can call it an “accidental venture”. Though I am no longer a banker but indirectly I am still working for the banks.
What made you decide to go do this business
When I quit my banking job to start a family, the plan didn’t go as well as I plan, and I have time on my hand and didn’t wish to waste it by sitting
around doing nothing. I have the my industry knowledge and lots of love and passion for marketing. I love to craft loyalty programmes, usage activities, marketing collaborations, activation programmes particularly for the credit card’s division. Therefore I decided to make a business out of my love and passion. As quoted by Warren Buffet – “In the world of business, the people who are most successful are those who are doing what they love.“
What differentiates you from your competition
My company’s name is called Dynamic, Creative & Resourceful and we live by that moto. DCR is run by a bunch of dynamic team members of various backgrounds so one can be assured we are very creative when it comes to promo ideas and yes! we are resourceful. We have sold items from e-vouchers to cars and the new list keeps adding on. Safe to say the only thing we have not source or sold will be humans.
We also like to be the trend setter in the market, Example we are the :-
- 1st to craft the Coach Luxury Bag promo via 0% instalment which is a collaboration with HSBC & Valiram Group.
- 1st to sell 2 wheelers on an e-commerce platform – Vespa, Aprilia & Royale Enfield
- 1st in Malaysia to have 0% Instalment facilities up to 60 Months from 10 Banks.
- Coming soon 1st to sell GOLD online with a 0% repayment facilities up to 60 months from 10 Banks.
Value you and your business provide
I believe as a business owner people value sincerity in delivering results and that’s what we aim to do. Ultimately we want the supplier to have sales, principals to gain branding and we get rewarded for making it happen. If one wish to expose their brands and products to 10 Banks in Malaysia with targeted based on 8 Million customers or more, then you should come and have a chat with DCR.
What is your insight for the industry or marketplace
I believe gaining consumers trust and loyalty is getting tougher these days as consumers are smarter and more demanding. They like value added services, personalisation, to be associated with and exclusivity. They don’t mind paying more for all these. Everyone wants to be special and when they purchase something is driven by “experience” and what “value” that products/services can provide or improvement to their lifestyle. Therefore we can no longer do conventional marketing, collaborations is one way to stand out as you need more hands to clap to make louder noise. You need “experience”
activation that has variability effect. All this is possible and becoming more sophisticated thanks to the advancement of technology. I believe we can expect more “mind blowing” marketing activities coming our way especially after the 2 years lock down.
What are the challenges and where are the opportunities for Malaysian businesses in relation to your industry
Our business is quite niche as it focuses on corporations that have minimum members of 400,000 ppl and above, and in the past only Financial Institutions can afford to own a loyalty programme. With majority of our clients are bankers we are bound by many tight rules and guidelines. However thanks to the technology and pandemic many business owners realized the importance of loyalty and retention and now the SMEs’ are more willing to accept this idea of owning their own loyalty programmes. Thanks to the timing and situation our business now has many variations from Consumer loyalty programmes, agents/dealers loyalty programme to employees loyalty programme. There is still a lot of untouched market out there other than the financial industries.
What kind of clients or contacts would you like to be connected to or in touch with
I love to work with companies that has a large sales force, which indicates they are very aggressive in their channel distributions or selling. A great example will be an MLM company. Their channels growth is usually fast, the have the appetite for huge volume and building large pool of sales channels therefore they are capable to move the sales at a very fast phase. They are also very creative when it comes to Marketing promotions and building the sales momentum.
I mainly love to work with companies that sells products with large ticket size such as Thermomix that starts from RM7999, Vespa from RM13,000, Beauty supplements packs from RM9999.00 all these are my potential target market and partners.
DCR Marketing Sdn Bhd (718792-P)
C-3-03, Capital 3, Oasis Square,
No.2, Jalan PJU 1A/7A, Ara Damansara,
47301 Petaling Jaya, Selangor, Malaysia.
Monday – Friday: 9am-6pm
Saturday-Sunday: Closed
Contact: 603-7832 6103 / +603-7832 5933 (hotline)
Website : https://dcr.com.my/
