Joyce Teng was recently recognised as the Highest Revenue Contributor for November 2024 by BNI Sierra.
I am Joyce, the founder of Trend Avenue Enterprise, a company that specializes in corporate gifts, T shirts, and uniforms. I founded the company in 2007 with the aim of providing high-quality promotional and marketing products to businesses across various industries.
At Trend Avenue, we offer a full range of services, from artwork creation and sourcing to production and distribution. Our mission is to support businesses by helping them enhance brand awareness through thoughtfully curated corporate gifts and uniforms.
In 2025, we will introduce a new line of eco-friendly products, including T-shirts and jackets made from recycled plastic bottles (PET), contributing to reducing plastic waste while maintaining comfort and style.
Getting involved in this industry
I started my career in product marketing, where I spent five years gaining experience. Later, I transitioned into a sales role, selling factory uniforms and corporate gifts. Through this role, I had the opportunity to work with clients from a wide range of industries, each with unique requirements for their corporate gifts and uniforms. This exposure helped me identify a growing demand for personalized promotional products, which inspired me to start my own business in this field.
Going into this business
My passion lies in supporting businesses by helping them enhance their brand and build strong relationships with both clients and employees. Corporate gifts play an essential role in this process, as they help companies express appreciation to employees, leading to improved morale and productivity. At the same time, these gifts serve as valuable tools for increasing brand visibility.
Seeing the positive impact of our products on clients and their employees has been incredibly rewarding, motivating me to continue exploring and expanding in this industry.
How we are different
At Trend Avenue, we follow a structured process that sets us apart:
- We begin by communicating directly with clients to understand their needs and the goals of their events.
- We then explore the event theme or concept, ensuring we recommend the most suitable products.
- Once we have a clear understanding, we propose tailored items that align perfectly with the client’s objectives.
This methodical approach ensures that clients have clarity and confidence in their choices, allowing
them to select the best products for their events.
The value we provide
We pride ourselves on being a one-stop shop for all corporate gifting needs. Once we fully understand a client’s requirements, we provide valuable insights and additional information about the proposed items. For clients with tight deadlines, we can offer ready-made items that can be delivered quickly. Thanks to our extensive network of suppliers both locally and internationally, we are able to bring the latest, high-quality gifts to the market. We also attend gift exhibitions in Malaysia, Hong Kong, and China to stay up-to-date with the newest trends and product innovations.
Our Insights on the Industry
Corporate gifting is an effective strategy to boost brand awareness and foster stronger client relationships.
In 2025, we expect gifting to become an even more powerful tool for enhancing a company’s brand image.
As businesses become increasingly focused on sustainability, eco-friendly products—such as our T-shirts and jackets made from recycled PET bottles—will continue to gain popularity. Companies that invest in thoughtful, sustainable promotional products are likely to see greater engagement with their audience.
Challenges and Opportunities for Malaysian Businesses
One challenge faced by local businesses is the rise of online shopping platforms such as Shopee, Lazada, and China Shopee. While these platforms offer convenience, they lack personalized service, making it difficult for customers to find the right products. At Trend Avenue, we stand out by providing personalized guidance and support to ensure that clients select the most suitable items for their needs. The opportunity here lies in leveraging our customized approach to build strong, lasting relationships with clients who value expert advice and reliable delivery.
Clients or Contacts You’d Like to Be Connected To
We are looking to connect with manufacturing factories that specialize in uniforms and T-shirts, as well as corporate clients from industries like IT and pharmaceuticals. We are also interested in working with companies that organize employee events, where custom uniforms or promotional gifts can play a significant role in enhancing company culture and brand recognition.
Factories and Companies that focus on recycle products, such as recycle yarn T shirt, Jackets.
Contact Joyce on 012-638 8398 to learn more about her business.
Joyce Teng was recently recognized as the Highest Revenue Contributor for November 2024 by the chapter. Congratulations Joyce and keep up the good work!