Hello, I am Ethan Ng, Executive Director of the NHL Group of companies, which operates branches in the Klang Valley. The company’s headquarters is based in Melaka, with additional branches in the Klang Valley and Johor.
The company was founded in 1986, initially focusing on the used car business and later becoming a new car dealer carrying brands such as Isuzu, Perodua,
Proton, Mazda, Suzuki, and NETA.
How did you get involved in the industry?
How did you become involved in the industry? It’s a family-centric business, and I’ve been learning
its processes since childhood, spending every school holiday immersed in it. It feels like it’s
ingrained in me. After completing my Master’s degree in the UK, I joined the family business.
What made you decide to go into this business and industry?
Growing up in a family deeply entrenched in the automotive dealership business, I was immersed
in every facet of the industry from an early age. The bustling atmosphere of cars, meaningful
interactions with customers, and the ever-shifting market dynamics shaped my upbringing
profoundly. Witnessing my family’s dedication to the business naturally fostered a profound
connection and insight into the automotive realm.
My decision to enter this industry wasn’t solely driven by familial ties; it stemmed from a genuine
passion for automobiles and a clear understanding of Malaysia’s vast market potential. In our
country, car ownership is the norm for most adults, creating a distinct and substantial market for
dealerships.
Recognizing the magnitude and consistent growth of this market, I perceived an opportunity not
only to participate but also to actively contribute to its expansion. Being part of an industry that is
both substantial and constantly evolving appealed to my appetite for challenge. The dynamic nature
of the automotive sector provided a platform where I could implement innovative strategies,
thereby enhancing the overall growth and efficiency of the business.
In essence, my decision to enter the automotive industry was a convergence of familial influence,
personal passion, and a strategic grasp of market dynamics in Malaysia. It goes beyond
participating in a well-established family business; it’s about leveraging that foundation to make a
meaningful contribution to an industry that holds tremendous potential for growth and refinement.
How does the NHL Group set itself apart from competitors and uphold values that benefit our clients?
We prioritize our customers by offering a diverse range of products, including passenger cars and
commercial vehicles like hatchbacks, saloons, SUVs, pick-up trucks, and lorries. With a monthly
delivery of over 500 vehicles, we are committed to delivering the best ownership experience
throughout the entire process.
We offered brands like Isuzu, Perodua, Proton,Mazda, Suzuki, NETA.
Our company’s value proposition is summarized through the following key points:
- Customer Experience: Placing satisfaction at the forefront by ensuring a positive and seamless
experience. Focusing on creating memorable and satisfying interactions from the showroom to
post-purchase. - Loan Application: Simplifying the loan application process to provide a stress-free financial
experience. Utilizing a dedicated teamto facilitate smooth and efficient loan approvals. - One-stop Center: Serving as a comprehensive service hub, covering initial sales, after-sales
service, spare parts, and body and paint services. Saving time for our clients and maintaining
consistency and quality throughout their ownership experience. - Accident Claims: Assisting clients in efficiently navigating insurance claims. Employing a
dedicated support teamfor a hassle-free resolution in case of accidents. - Collaboration with Auto Detailing Company: Going above and beyond by partnering with an
auto detailing company. Providing enhancements such as tinted film and PPF for additional
aesthetics and protection. Contributing to the longevity and value of our clients’ vehicle purchases. - All-States Delivery: Extending convenience to clients with nationwide Peninsular Malaysia
delivery services. Ensuring the accessibility and hassle-free nature of the vehicle acquisition
process for customers across the nation.
In essence, our company’s commitment is comprehensive, covering every facet of the customer
journey. From the initial seamless purchasing experience to extensive after-sales support and the
added convenience of Peninsular Malaysia delivery, we are unwavering in our dedication to
delivering unparalleled value and satisfaction to our clients.
What are the challenges in this industry?
There are several case of disorderly marketing and miscommunications between sales executive
and customer.
We provide the safest and excellent service to the clients throughout the process from booking to
collection of the vehicles as well as trade in cars.
There is also a lot of competition of the New brand car entry to Malaysia, but local and Japanese
car still the most reliable for maintenance in termof stability, spare parts and brand awareness.
What kind of clients or contacts would you like to be connected to or in touch with?
B2B
- Car Leasing
- Contractor
- Logistic
- Corporate company
- Developer
B2C
- Lifestyle customer who looks for weekend car
- Car Owner look for additional car
- Parent look for car for children to college
- Big Family look for bigger car
Collaboration Partner
- Used Car Dealer
- Recond Car Dealer
Contact Ethan on 016-2012895 to learn more.